About Us

'It's North" symbolizes the daily actions, routines, conversations, and experiences moving towards a desired goal, situation, and or purpose.

On your path to greatness, staying true to this direction is essential, as distractions often masquerade as opportunities, advice, or help. "It's North” is for the dreamers who have the courage to stay focused and committed to their visions at all times.

Some call it delusion, over here at "It's North", we call it…

SUPREME CONFIDENCE.